Challenges

Advertising and Marketing - Products, Promises and Persuasion

Produktinformationen

Schulform
Sekundarstufe, Sekundarstufe I, Sekundarstufe II
Schulfach Englischunterricht
Maße 29,1 x 42,0 cm
Seiten 54
Verlag Schöningh
ISBN 978-3-14-040210-1
Ausstattung zahlr. Abb., mit OH-Folien, DIN A4
Autor Iris Edelbrock, Birgit Schmidt-Grob

Beschreibung

Contents:

Getting started

Aspect 1: The basics of advertising - A workshop approach

Aspect 2: Marketing - Launching a product on the market

Aspect 3: Action! - Advertising and sales in the movies

Aspect 4: "It's all illusion ..." - Marketing and sales in literature

Aspect 5: No limits at all? - How advertising influences people

Review
Klausuren 1 und 2